Bouchard, Jean-François, President and Senior Partner, Sid Lee (Montréal)
Jean-François Bouchard, a lawyer by training, quickly saw his communication skills develop when he founded Sid Lee at age 25. In barely ten years, Sid Lee, one of the agencies most recognized for its creativity, positioned itself strongly in Canada due to its multidisciplinary approach. Mr. Bouchard now supervises the work of 200 professionals from a wide range of horizons: writers, industrial designers, business strategists, artistic directors, architects, producers, event organizers and programmers, among others. By adopting new disciplines, such as interactive and experiential marketing, Sid Lee showed that it was a non-traditional agency long before the term became popular. Today, half of Sid Lee’s professionals are dedicated to the development of new forms of interaction with consumers, outside the mass media.
After 14 years at the helm of Sid Lee, Jean-François Bouchard constantly shows his flair for bringing together talented people, motivating them to work cohesively as a better embodiment of a progressive vision of marketing. An entrepreneur to the core and an experienced strategist, he believes that creativity is a catalyst in the development of companies and brands. Co-founder of Sid Lee, and a photographer, he has exhibited his works in various Canadian galleries. In 2007, he was chosen as one of the Top 40 Under 40 in Canada.
Sid Lee is a commercial creativity group that works for national and international clients, such as Adidas, Cirque du Soleil, MGM Mirage, Gaz Métro, Loto-Québec and Red Bull, to name only a few. Sid Lee’s 200 professionals work in every discipline of commercial creativity: branding, space design, advertising, industrial design, graphic design and direct, interactive and experiential marketing. The group has accumulated more than 100 awards related to the quality of its achievements, in addition to its nomination as Agency of the Year in 2004, 2005 and 2006 and ranking among the 50 Best Managed Companies in Canada by Marketing Magazine.
List of speakers in alphabetical order
Bachand, Raymond, Minister of Economic Development, Innovation and Export Trade and Minister of Tourism, Government of Québec (Montréal)
Baillet, Francis, Vice-President, Human Resources, Ubisoft (Montréal)
Benoît, Suzanne, Chief Executive Officer, Aéro Montréal (Montréal)
Blouin, Natalie, Manager for the Ecodesign initiative, Institut de développement de produits (Montréal)
Brunet, Pierre, Chairman of the Board, Montréal international
Carbonneau, Louis, General Manager, IP Licensing, Intellectual Property and Licensing Group, Legal and Corporate Affairs, Microsoft (Redmond, Washington)
Clerc, Gabriel, Head of Office, EPLF Technology Transfer, École polytechnique fédérale de Lausanne (EPFL) (Switzerland)
Collomb, Gérard, Mayor of Lyon (France)
de Groot, Mark, President and Managing Partner, iNovia Capital (Montréal)
Deruy, Marcel, President, Lyon Place Financière et Tertiaire (Lyon, France)
Deschamps, Richard, President, “Montréal, ville apprenante, de savoir et d’innovation”, Associate Advisor for Economic and Sustainable Development, City of Montréal (Montréal)
Fraikin, Hans, Film Commissioner, Québec Film and Television Council (Montréal)
Gagnon, François, Professor at the Department of Electrical Engineering, École de technologie supérieure and Electronics Chairholder in Wireless Telecommunications (Montréal)
Gaquère, Gilles, Director of the Innovation and Development Department, Direction des Services aux Entreprises (Business Services Division), Chambre de commerce et d’industrie de Lyon (France)
Larouche, Ghyslain, General Manager, SKL Aluminium Technologie (Jonquière, Québec)
Laurent, Yves, General Manager, Lyonbiopôle (France)
Livingstone, Angus, Managing Director, University-Industry Liaison Office, University of British Columbia (Vancouver, British Colombia)
Mathiolon, Guy, President, Chambre de commerce et d'industrie de Lyon (France)
Mayer, Samuel, Head of Mission, Environment - Ecodesign, Chambre de commerce et d’industrie de Saint-Étienne (France)
Moskowitz, Joel P., Chairman of the Board, Chief Executive Officer, Ceradyne (Costa Mesa, California)
Noël, Ludovic, Director, Pôle de compétitivité /cluster Imaginove (Lyon, France)
Root, Pierre, General Manager, TechnoMontréal (Montréal)
Sirois, Charles, Chairman and Chief Executive Officer, Telesystem Ltd. and Enablis Entrepreneurial Network (Montréal)
Toulemonde, Gilles, President and CEO, I-Nova (Lyon, France)
Tremblay, Gérald, Mayor of Montréal
Vanrie, Philippe, Managing Director, European Business and Innovation Centre Network (EBN) (Brussels, Belgium)
Viel, Carl, General Manager, Montréal InVivo (Montréal)
Yano, Dr. Ryoji, Senior Director, Pro-Cluster Kobe, Foundation for Biomedical Research and Innovation (FBRI) (Kobe, Japan)